Shanghai Oriental Pearl Tower Promo


Our client wants to use Shanghai’s iconic landmark to educate and attract more tourists. We crafted an AR experience to promote its cultural heritage.


First, we introduce a timeline to for users to learn different periods of the history with multimedia contents. Once the user locates the building, timeline and the clothing UI will appear.


Users can access timeline to get extra information and videos.


An exploration of futuristic iconography. They mean Spring, Summer, Autumn, and Winter.


Users can change different clothing style for Shanghai Oriental Pearl Tower.


Finally, we delight users with animated dancing moves with traditional dresses. Here are the samples of spring and summer dress design.