loanDepot is the nation’s 2nd largest nonbank consumer and mortgage lender.
The goal is to simplify the loan process for the everyday consumers within minutes. Once applicants approved, they can communicate with loan officers and submit documents online or via the mobile app.
We tested a traditional form on a sign-up page.
And chose a Natural language form and found that the completion rate increased by 15%.
This is myloanDepot portal, borrowers can quickly sort out what is the best rate suitable for their needs.
This is the design of the desktop loan application.
This is the mobile view of the loan application.