Machinima provides gaming-focused entertainment to 18 to 34-year-old male demographic. Their contents in excess of 2.2 billion views in March 2013 alone. Our team helped the brand to grow over 100M unique visitors and tripled user base in 2 years.
My role includes designing the UI and visual design, product and branding. Ensured the interactivity and graphics implementation with programmers to the highest standard. Designed and unified visual language across all Machinima content platforms, which included applications in Facebook, web, ios, android, and xbox.
Align with xbox design metro design (atomic unit of information) and use “grunge” texture design to appeal to the target audiences ( First Personal Shooter gamers )