Rant, Inc


Rant, Inc. is a leading digital publishing network that creates original content. Best known for RantSports and RantLifestyle. They reach over 21 million unique visited on a monthly basis. I was the lead designer that oversee UI/UX, branding and marketing for all Rant’s properties. 


Branding: Identity Exploration



Final Design




Logo Animation concept: To aggregate many opinionated conversations into the network.



Produced and art directed this marketing reel with animator, editor, and motion designer on this project.




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Case Study: To conduct a heuristic evaluation and usability test on Rantlifestyle.com Here are some of the highlights. 

Goal: To increase visitors view, customer experience and Improve brand value and Trust.


Site audit. Based on the budget and time constraint, I chose a qualitative user testing on the 1st iteration.
Get user feedback from Usertesting.com and identify areas that are causing grief for site visitors. We evaluated learnability, efficiency, memorability, errors, satisfaction on the user study.


Report finding:

1 – Identify problematic areas such as browser incompatibility, ads freeze up and caused slow page load.

2- Users are frustrated by clicking the slideshow

3 – The comment area is cause page over-extended page length, and cause readability issue.


Solutions

Indicate ad load message and change the placement. and responsive images for faster load time.    

Modify slideshow component into a vertical scroll, lazy loading, and responsive images for faster load time. That also beneficial to the mobile layout.


Separate comment area into a modal, and thus to reduce page length.

Other suggestions:
Integrate social login and unify comment.

Add bookmark for users to return for their saved content.   

Introduce newsletter email collection for exclusive contents.     



Result:

Increase overall page view with over 100% after a week of the implementation. After this usability improvement and proof to the business’s bottom line. Our next step is to improve user retention as one of the key metrics that are important to advertisers.