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ABS.com
Reimagine how we buy PCs
ABS creates powerful gaming PCs with modern style, reliability, and flexible components.
Service
Branding
UI/UX
Website
Clients
Newegg

01

Discovery

02

Visual Identity

FULL - 1 color

BRIEF VERT.

BRIRF HORZ.

STANDALONE

TYPOGRAPHY

Barlow Semi Condensed
AaBb123
Chakra Petch
AaBb123

COLORS PALETTE

FD6120
1FEBF6
111411
0352F2
242332
462B93

03

Branding

Rebrand as Advanced Battlestations to establish a lifestyle brand where a PC can integrate as part of the interior design. The landing page changes according to different customer segments.

Website

We present their premium line-up of the PC as advanced technology.

04

Packaging

05

Iconography

06

UX Design

Simplify PC buying experiences

We unified various PC components into a single view. Consumers can visualize what they are building, both on mobile and desktop. Users can quickly adjust their build based on the game they play and the way it looks.

Want More?

Additional materials upon request.

"Craft exceptional UX vision. Deliver clean, elegant shopping experience to our products."
Fan Ding,
Director of Product at Newegg

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