Rant, Inc

Re-brand and Increase impression rate by 200% in 6 weeks
Project Overview
Rant, Inc. which best known for RantSports and RantLifestyle, has over 21 million unique visited on a monthly basis.  To increase brand awareness and viewership.
The Challenge
Rant, Inc needs an cohesive identity system to unite different properties across its network. To Increase customer experience and improve trust.

Logo Exploration

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Final Design

We chose a mark that represents an opinionated dialogue and a design that can be tied with different Rant media properties.
Logo Animation concept:
To aggregate lots of opinionated conversations into the network.

UX Improvement

Goal: To Increase visitors views, customer experience and improve trust.
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Persona

Site audit: To conduct a heuristic evaluation and usability test on Rantlifestyle.com

Get user feedback from Usertesting.com and identify areas that are causing grief for site visitors. We evaluated learn-ability, efficiency, errors, satisfaction on the user study and plan for solutions.

Report Finding:

1 – Identify problematic areas such as browser incompatibility, ads freeze up and caused slow page load which dampen the user experience.
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2 –  Users are frustrated by clicking the slideshow content repeatedly.
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3 – The comment area causes page over-extended page length, and cause readability issue.

Solutions:

  • Indicate loading message and change the ad placement. Compress and code for responsive images for faster load time.

  • Modify slideshow component into a vertical scroll, lazy loading, and responsive images for faster load time. It also beneficial to the mobile usage.

  • Separate comment area into a modal, and thus to reduce page length.

  • Integrate social login for commenting.

  • Add bookmark feature for users to view their saved content and increase engagement.

  • Introducing exclusive contents with newsletter for email collection.  

Results: Increase impression rate by 200% in 6 weeks

Final Design

Results: Increase overall page view with over 100% after a week of the implementation. After this usability improvement and proof to the business’s bottom line. Our next step is to improve user retention as one of the key metrics that are important to advertisers.

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